Feb 23, 2021
In this episode of Nonprofit Architect, Travis talks with Alec Green, a seasoned marketing professional with a performance-driven, analytical focus. His expertise is in building, planning, and executing marketing programs to generate qualified leads and drive new business. He has led all aspects of marketing strategy and product management including product launches, promotions, public relations, online marketing, content marketing, thought leadership, lead generation, and sales cycle management.
Starting from their own experience, they end up giving some powerful tips building a strategic plan for your NonProfit that actually works.
Listen in now and be informed.
To find out more about the NonProfit Board Summit visit: https://www.nonprofitboardsummit.org/summit
[02:54] Alec’s role at the Cornerstone OnDemand Foundation.
[04:15] Exploring the brain seeking essentials for the Nonprofits….
[11:42] Getting started in the Nonprofit sector…..
[16:04] How does going to a business school help impact the vision of what Alec does for Nonprofit?
[20:51] Do systems help the Nonprofit world?
[27:45] “Our goal is not to increase our numbers but to maximize our impact.”
[33:00] How to build your audience?
“If you wanna go fast, go alone! If you wanna go far, go in a group!"
“What we found in the Nonprofit organizations, primarily the larger ones, is that there is a need for ongoing professional development.”
“Our mission is to increase the access to education and enable the Nonprofits to have a greater impact.”
“People in the Nonprofit sector know that Nonprofits are businesses.”
“Do the things that come easy to you but seem really hard for others and ultimately you will get your word out there!”
Free Online Training for the Nonprofit Professional https://www.nonprofitready.org
"Don't just listen to the podcast, but also implement the things you hear in your life!"
Check out the interview with Preston Cone https://podcasts.apple.com/us/podcast/interview-preston-cone-facebook-ads-email-copy-secrets/id1481292481?i=1000470217402
As Chief Marketing Evangelist, Alec Green is responsible for developing the overall marketing plan and strategy for the Cornerstone OnDemand Foundation, executing all outbound communications, increasing visibility of the Foundation’s programs, and building engagement with our partners and beneficiaries.
Previously, Alec was Vice President of Marketing at The Search Agency, the largest independent online marketing agency in the U.S. He has also held marketing leadership roles at Zynx Health and Amgen Inc. and began his career as a seventh-grade mathematics teacher in the New York Unified School District.
Alec holds an MBA in marketing from the UCLA Anderson School of Management and a BA in psychology and sociology from Amherst College.
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