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Jul 6, 2021

In this episode of Nonprofit Architect, Travis talks with Asha Curran the CEO of GivingTuesday, and co-founder of the global generosity movement. Asha tells the story of how she started Giving Tuesday, and how it has become an international movement. You will get a behind-the-scenes look at the organizations, and tips to make your GivingTuesday a success. 



Conversation Highlights: 

{00:51} How giving Tuesday started. 

{05:02} Tool kits available for Giving Tuesday. 

{07:28} Behind the scenes at Giving Tuesday.

{09:18} How startups and nonprofits can maximize their impact through Giving Tuesday.

{13:42} Key ingredients that turn a project into a movement.

{16:14} Idea of Co-ownership and the shared mission idea. 

{29:10} The pay it forward model.


Remarkable quotes: 

It's really like everybody is in on the action of GivingTuesday at this point.

 It is an extraordinary amount of money, especially given those are largely grassroots givers.

Facebook has been a partner for GivingTuesday for years now, they have done a $7 million match for several years.

It is not a movement until it moves without you.

People do much better with GivingTuesday when they come to it with lots of enthusiasm and energy for the idea.


@givingtuesday on IG, FB and Twitter 

@RadioFreeAsha on Twitter 


 Bio: Asha Curran


GivingTuesday reimagines a world built upon shared humanity and generosity. 

Our global network collaborates year-round to inspire generosity around the world, with a common mission to build a world where generosity is part of everyday life. 

Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts, and everyone has something to give. 



Asha Curran is CEO of GivingTuesday and co-founder of the global generosity movement. She was formerly Chief Innovation Officer and director of the Belfer Center for Innovation & Social Impact at 92nd Street Y, where GivingTuesday was founded. Asha serves as Chair of the board of directors of, a nonprofit dedicated to advancing civil discourse and issues-driven journalism at The Guardian and elsewhere; and on the board of directors of the Scout Film Festival, which amplifies the work of teen filmmakers. She is a Fellow at Stanford University’s Digital Civil Society Lab within the Center for Philanthropy and Civil Society. She was named to the Nonprofit Times’ Top Fifty Power and Influence list in 2019. 



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