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Nov 10, 2020

In this episode of Nonprofit Architect, Travis talks with Gabe Cooper, the Founder and CEO of Virtuous Software, a CRM and Marketing platform helping charities increase their impact and do more good. His drive stems from a passion to create market-defining software and help charities reimagine generosity.

He co-founded Brushfire Interactive and Shotzoom Software where my team and built a series of successful products in the nonprofit and for-profit sectors.

Their work has been featured on CNN, Apple's WWDC, the New York Times, Mashable, USA Today, and Wired Magazine.

Starting from their own experience, they end up by giving some powerful tips to make your Nonprofit stand out.

Listen in now and be informed.

Conversation Highlights:

Takeaway #1 : Struggling to move your Non-profit forward?Join the Nonprofit Alliance, a mastermind group launched by Travis, where we talked with nonprofit leaders and branding experts on how to stand out among the crowd!

[00:43] Virtuous is more than just a CRM. It helps nonprofit teams create responsive donor experiences that improve retention and increase impact at scale.

[02:32] A working relation with Brady.

[04:17] What keeps Virtuous going?

[10:47] What is the best way for nonprofits to increase the donor retention?

[13:43] Gratitude is the best gift you can give to your donors.

[20:29] Practices that NonProfits can implement to increase their generosity.

[25:00] What can you do in this COVID situation?

[30:34] The need to know your donation pattern.

[31:32] Want to boost Your nonprofit and increase your donor's retention? Check out Virtuous.

Remarkable quotes:

"We are helping the helpers!"

"Now is the time when our cause is more important than ever."

"Start right now!"

Special Reminder:

Visit to get your FREE Responsive Fundraising Blueprint and make sure to check out the book on Amazon.


Gabe Cooper is the Founder and CEO of Virtuous, a Responsive CRM & Marketing Platform helping nonprofits build lasting relationships with their donors. He is also the author of the top-selling book Responsive Fundraising and co-host of the Responsive Fundraiser podcast. After serving in a leadership role at a large nonprofit, Gabe went on to help build a series of successful software products in the nonprofit and for-profit sectors. His team's products have been featured in Wired, USA Today, NY Times, and Apple's WWDC. His drive stems from a passion to create market-defining software and help charities reimagine generosity.

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