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Oct 6, 2020

If you’re a busy nonprofit looking to get the word out about what you do, marketing advice can be a confusing mix of tools, techniques, and strategies that require time (and often) a lot of money.

Wouldn’t it be refreshing to just work with someone who could get your nonprofit’s marketing up and running in 5 days without all the stress?

Welcome to the 5-day solution of Elizabeth Pampalone.

Elizabeth has worked in the marketing field for over 20 years and has refined her company’s method in just 5 days.

That’s right. Five days.

But we’re not talking about 5 days  of “planning”.

We’re talking about 5 days where your branding, website, social media, and blogging are all set up for the year.

Tune in your business could benefit from this kind of superpower. Elizabeth drops a lot of knowledge in a little over 30 minutes that could change the way your nonprofit does everything related to marketing.

Key Takeaways for Your NonProfit

  • The 5 pillars of Elizabeth’s 5-day marketing system
  • The 3 important branding questions
  • Why your marketing needs an eBook (or other lead magnet)
  • The one book Elizabeth hands out to every client
  • How to design a complete a website in one day
  • Getting over website plan problems
  • The one thing every nonprofit website should focus on
  • Breaking up with the “we don’t know what to sell” mindset
  • Why your nonprofit needs to stop chasing marketing algorithms
  • How nonprofits can blow with impacts in less time (even if you’re not a writer)
  • How to structure your email marketing for your nonprofit
  • The different challenges in marketing as a nonprofit

 

Conversation Highlights

[0:42]The overview of Elizabeth’s 5-day marketing strategy

[1:49] How does Elizabeth’s strategy get results in 5 days?

[3:00] The 3 branding questions every nonprofit must ask

[4:07] eBook tips

[7:41] Elizabeth’s teaching tool

[9:51] Website planning

[11:44] The one thing

[13:30] What can you sell as a nonprofit?

[15:01] Social media marketing

[20:00] Blogging

[20:53] How to start an effective blog post in 9 sentences

[24:23] Email marketing

[29:52] What if you’re a new nonprofit

[31:00] What next?

Quotes to Remember

“We also talk about their audience because that’s the first piece of branding: Who are we talking to?”

“I’ve heard people work on websites for 4 years, which I thought was insane.”

“Google is not a search engine anymore. It’s a question engine.”

About Our Guest: Elizabeth Pampalone

Elizabeth Pampalone is an international speaker, expert marketer with over 20 years of experience, workshop facilitator, podcaster, and consultant who has worked with a variety of brands and businesses, from nonprofits to interior designers and everything in between.

She can be reached at Absolute Marketing or Beyond the Cause

 Resources

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Website for Elizabeth’s Social Media Toolkit