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Jan 5, 2021

You can move people with the power of a story. Your brand will be created and clarified in storytelling. You must learn to tell stories to be successful. Kurian shares the seven essential stories charismatic leaders tell.

Conversation Highlights

{00:37} Introduction of Kurian Tharakan

{02:51} One story Kurian tells

{08:59} Your brand revolves around meaning embedded in storytelling

{11:34} Building off a story and painting a picture of a person

{13:29} A customer is the same thing as a donor

{17:53} How to make sure you are not wasting advertising money

{17:59} Being specific on your channels

{21:27} The key elements of an origin story

{26:36} Getting the headlines

{29:51} You need to spend some money to reach the people you want to reach

{31:20} Kurian tells the story of the mighty winds

{31:23} What is a story about

{37:10} You must be professional

{38:57} Roadblocks you need to avoid

Remarkable Quotes

Kurian: “There're obstacles in the way of obstacles”

Travis: “You can draw the potential donor into the story to understand there's a problem.” 

Kurian: “We are storytellers. We need to master storytelling to master communication.” 

Kurian: “The whole purpose of communication is response.”

Kurian: “Youth Emergency Shelter. Such a clear brand. Such a clear purpose.”

Kurian: “You can't market to a 25-year-old donor the same way you can market to a 45-year-old.”


Book: The 7 Essential Stories Charismatic Leaders Tell








Twitter: @KurianTharakan




PodMatch Profile:

Bio for Kurian Tharakan 

Kurian Mathew Tharakan is the founder of the sales and marketing strategy firm, Strategy Peak Sales & Marketing Advisors, and a 27-year veteran of the sales and marketing industry. He has consulted for companies in numerous sectors. Mr. Tharakan is also the author of the Amazon Bestseller, “The 7 Essential Stories Charismatic Leaders Tell,” which details how anyone can move people and mountains with the power of story.

Nonprofit Architect Podcast Links  





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